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Marvel Is Ahead of The Game: The Avengers (2012)

The people at Marvel Studios have had their thinking caps on for a while now. They are about to unveil a movie that is nearly seven years in the making and has the potential to change the way people think about making blockbuster movies. What I mean by seven years in the making is that Marvel Studios had the ideas for an Avengers movie in 2005 and has been releasing “prequel-like” movies since 2008 to introduce all the characters. A genius, albeit time consuming, way to introduce the back story of all their characters. Although it’s possible they did it to make tons of money, which they of course did.

For those of you who don’t know who the Avengers are–they are a team made up of some of the most badass superheroes that Marvel Comics ever had. The “supergroup” has changed numerous times since its inception in the 1960’s but this particular group will consist of The Incredible Hulk, Iron Man, Thor, and Captain America. The movie will also feature five new characters who make up a worldwide peacekeeping group called S.H.I.E.L.D. (Scarlett Johansson is one of them).

Unless you’ve been under a rock since 07 you know that the main characters have all spent some time on the big screen. The first was The Incredible Hulk in 2008. Not to be confused with the terribly shitty 2003 Hulk movie, this one had Edward Norton, a much better SGI Hulk and a CRAZY Hulk Vs Bigger Hulk fight. Norton wont be playing the Hulk in The Avengers (Mark Ruffalo is) and The Hulk is going to be shot in stop-action instead of CGI, just like that movie with all the blue people. Iron Man came out in 2008, which was their most successful movie, then Thor and Captain America in 2011.

The whole set of movies are known as The Marvel Cinematic Universe. They share plot elements, characters, and sometimes settings. The first clue was given at the end of the Hulk when Tony Stark tells General Ross that he is “putting a team together”. I honestly think this is one of the most ingenious ideas for a blockbuster movies because it ties such an elaborate story together perfectly. It’s also impressive how much time and patience it would take to pull something like this off. Not only convincing actors to sign on to multiple movie deals (sometimes as many as four in Robert Downey Jr’s case) but also writing coherent scripts for each movie. Not only did Marvel Studios find a brilliant way to suck every penny out of these superheros as they possibly could but they also found away to do the comics justice. Each movie is almost like it’s own comic, all coming together for one (well probably two) final issues. Its like they made comic books come to life.

DC Comics….do you see what Marvel did? Do this. I’m trying to see The Justice League square off against The Avengers in like eight years.


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